The SEER Story
Growing Together, One Legacy at a Time
The SEER Group began with the belief that local home service companies thrive best when they're strategically supported and locally managed, keeping the people and leadership that built them. In 2018, entrepreneur Darrin Erdahl and 30-year industry veteran Eric Beardemphl came together with a shared vision to create a platform for growth that honors the values, identity, and spirit of the brands it partners with.
What started with a few brands in the Pacific Northwest has grown into 40+ HVAC, plumbing, and electrical companies across the western United States, each rooted in its community and strengthened by a shared purpose to build something better, together.
Today, SEER is led by CEO Justin Nagy, who continues to champion the founding philosophy: preserve legacy, invest in people, and elevate business. Our teams work alongside every brand, to support each company in their unique path to success, helping to facilitate growth and scale based on its goals.
What We Do
We partner with values-driven trade businesses to provide resources and forge a path to sustainable growth. Joining SEER means building business value, retaining your people, and elevating your vision.
- Creative and flexible structures including partnership through retained equity, full buyouts, and phased exits
- Operational support from streamlined financial systems and KPI dashboards to technician tools and sales coaching.
- Growth resources including capital, marketing strategy, recruiting support, and territory expansion.
- Leadership development through our SEER Learning Institute and Leadership Academy for GMs, CSRs, techs, and rising managers.
- Collaborative integration, showing up with questions, building trust, and helping your team level up with mutual accountability and respect.
You still run the business. We help you accelerate.
Why Choose The SEER Group?
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People FirstWe lead with trust, compassion, and a team-first mindset to cultivate a fun, caring, high-performing organization.
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Legacy BuildersWe honor what the founders built and grow it sustainably.
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AccountabilityWe follow through. We communicate transparently and find solutions. We roll up our sleeves to work alongside you.
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Commitment to ExcellenceWe pursue best-in-class performance and continuous improvement.
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Entrepreneurial SpiritWe embody entrepreneurial grit, innovation, flexibility, and a can-do mindset.
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Drive to WinWe achieve as a team, fueled by a competitive spirit and commitment to reaching ambitious goals.
Why Partners Choose SEER
Because our team has lived it - built brands, managed teams, navigated the market - we bring more than capital. We bring context, clarity, and a commitment to doing it right. We help owners grow without sacrificing the values, people, or pride that got them here.
In 2023, we welcomed a strategic investment partner to help scale our impact with enhanced tools, technology, and long-term resources. And while the platform continues to evolve, our promise stays the same:
We’re a collective of people united by shared values, doing business with care, discipline, and pride in the name on every truck.
The Road Ahead
Every brand that joins SEER adds a new chapter to the story we’re building together, a company that proves you can grow without compromising what made you trusted in your community. We’re building a platform that respects the past and invests in the future intentionally and with people we believe in.
Over the years, we’ve had the privilege of walking alongside more than 45 founders who poured their time and energy into building something that matters. With honesty, transparency, and a shared sense of purpose, we’ve helped them take that step into the next phase with confidence.